European and American tobacco companies suppressed in much the case, Nanyang Brothers Tobacco Company was once a difficult operation. And by ten to twenty years in the last century, initiated a series of patriotic relief activities, Nanyang Brothers Tobacco Company which greatly enhance the brand reputation with cost effective Banner Stand, corporate sales are rising sharply.

In 1919, Nanyang Brothers Tobacco Company expanded reorganization capital of $ 15 million silver dollars, founder of Jane’s brother’s position in the July 17 signing of the “old and new contract proposal, according to” be fully reflected, which said, “Nanyang Brothers Tobacco Company is founded by Jane’s brothers, virtuous, and its merit never can not … … this Jane’s does not want exclusive rights, made public, to serve fellow countrymen can become shareholders, and its Shiyuki particularly valuable; conditions produced manufacturing, sales promotion, Jane’s with 10 years of experience, the new company is appropriate depends skilled, by capital presided over, so the new company allowed to employ simple according to the South the king never Prime Minister, and acknowledge their right to post any future pay and the trustee to show excellent … … the former Associate Chien Yu-chieh Jun, since the company’s inception, to create a business, blazing Laocui, and experienced, the new company is still employed as Associate. “

This is the history of Nanyang Brothers Tobacco Company a new starting point. At this point, the company headquarters has been moved to Shanghai, the Hong Kong, Shanghai and two production bases throughout China and Southeast Asia markets and other places. Business 14 years, has an absolute advantage in BAT aggressive foreign pressure, the company can go today, Jane’s brother, the taste of the hearts of outsiders is difficult to speculate. In 1905, Guangdong Nanyang Tobacco Company in Hong Kong start-up only 10 million shares of this, rigged, four years after the restructuring of Guangdong Nanyang Brothers Tobacco Company. In 1915, registered with the Ministry of Agriculture and Commerce Northern Government, the product gradually in Guangzhou, Wuhan, Shanghai, Tianjin, Shenyang and other places open market. 1916 officially set up in Shanghai Bureau of operation, to 1917 years nearly 2,000 boxes of cigarettes sold. Jane’s brother, which sprouted in the factories and the headquarters moved to Shanghai Shanghai thinking. In September 1919, “Republic Daily,” an article that has lamented Shanghai factory covers an area of ​​major construction of the Wei, as much as goods.

The time, British American Tobacco company holds the majority of Chinese cigarette market share, annual profits of seventy-eight million to Ba Jiuqian million less than the market share of Nanyang Brothers 1 / 5, completely at a competitive disadvantage. Nanyang investigators have found that in 1915, Shanghai’s large counterparts (in terms of tobacco companies, wholesalers in Shanghai called “size counterparts”) more than 20 companies with about Anglo-American, can not sell the other home goods; little more than 170 peer- peer pressure is also affected by a large family, not someone else’s goods consignment, Nanyang Brothers in Arms are no Ken on running order. 1916, in Hankou, Tianjin, and Southeast Asia only American product sales of 1 / 10, 1 / 14. In 1918, in Nanjing, the Anglo-American companies controlled almost all the Yan Tan. They not only in product quality, dominant on the market, the taxes are also privileged. In order to combat competitors, American companies in a variety of channels, in addition to exclusion of Nanyang company’s products, but also to cut-Price Competition, allowances feet of water (“water leg” that tolls), the use of promotional gifts, advertising and other means against the company for Southeast Asia market, and even Nanyang Brothers specifically for resistance to adding new brands to its development.

From 1914 to 1917, 1922, Anglo American annexation of Southeast Asia to at least three times, but without success. In order to compete with the Anglo-American company, Nanyang Brothers taken by cutting the price, the interests of thickening distribution, accompanied by gifts, participate in exhibitions, etc. domestics. To improve product quality, Jane’s brother, tobacco raw materials from start to improve, sending professionals to the provinces of smoke, the tobacco for the kinds of people who have experience, not only in the capital to give them help and teach them kinds of law, “as domestics on fundamental improvement. ”

The most effective Retractable Banners promotion is by sponsoring public welfare Nanyang Brothers to win community support. As early as 1915, a major flood in Guangdong, Jane’s brother, independent relief agencies, the purchase of a small ship with relief food to parts of the bow of the flag on the big book “Nanyang Brothers Tobacco Company put the relief,” the community of Southeast Asia have give praise. In 1920, drought in the northern provinces, South Pacific Board of Directors decided in October five months, each out of a box of cigarettes sold, donated foreign $ 5, price unchanged. In 1931, Jiangsu, Anhui, floods, they also extracted from each box of cigarettes 3-8 yuan donated to the disaster area. Contributed money for education, student, has also been enthusiastic Nanyang Brothers, for example, for the relief of the children of Hong Kong Yanfan set up free schools, the donor has several famous universities, and to send U.S. students and so on. These moves have improved Nanyang brand reputation, than mere commercial far-reaching.

1925, “Divergence” movement this round of domestic products boom in Southeast Asia’s only one place in Shanghai, in late July that year opened a dozen new cigarette factory (unfortunately Jane Xie 1922, according to the South, did not see this scene) . As the most power to promote domestic products, rapid turnover jump up, it is from only 5,000 workers in late June increased to 8,000. June 28, 1925, Jane Yu-chieh, expand shares in the discussion, Tim set up branch of the Board of Directors, said: “Since the May Thirtieth murder case, people promote the use of domestic products, the heat on high, I recently sold the company field is too large, in short supply, the bureau extremely urgent cargo claims. everywhere I have no goods to legitimate groups should be the city, blame the bear. These special circumstances can not be an ideal test of the ordinary I plant manufacturing strength, day and night processing and marketing field for 1 / 4, and monthly sales have been In the four million … ”

In mid-July 1925, the staff of Nanyang Brothers, told reporters that the recent enthusiasm of people to promote domestic products to reach the pole, Shaanxi, Shandong, Henan, Hebei and other places, and dozens of orders every day to play. Month, “Beijing News” also reported that: “South Pacific is open daily from tobacco companies increased from five or six million to NT $ 250,000.” In early August the same year, the statistics show that their sales have increased threefold. In 1924, their sales amount is more than 25.21 million yuan in 1925, surged to more than 36.45 million yuan, net profit this year, up to 122 million into the heyday of Nanyang Brothers Tobacco, British American Tobacco Company in the market with a 20-year rivalry Jane Yu-chieh, joy was palpable.

But he would not have thought, not long-term monopoly of the Nanyang Chinese cigarette market in the Anglo-American company eaten, eventually fell into the hands of Soong’s elite capital. In 1937, Jane Yu-chieh, 60 years old, for many years to support this enterprise, this time, business difficulties, contradictions within the family, he will not only sell to 21 million low-cost Song, and will simply leave the home has more than 20 million shares to the song to master.